Press Release: LONDON – April 4th, 2017 – VR Intelligence, organisers of the VRX event series in London and San Francisco, have released results of an industry survey conducted with over 500 members of their global network of virtual reality professionals.
The survey was designed to give a snapshot of the industry’s views, opinions, hopes and fears of the industry’s progress, along with insights as to how they’re approaching business as VR goes mainstream.
The results are available for free, compiling the views of those pioneering the industry; from the VR tech community, content creators and developers, as well as companies starting to integrate VR into their work, in enterprise, education, healthcare and more.
Some of the key insights include:
- How the industry is faring in comparison to its projections; where the majority are reporting growth, but a quarter are behind expectation
- Areas in which companies are spending their money this year, where marketing and product development are taking priority
- Where people are finding challenges, from lack of content and pricing, to the hurdles content creators feel need addressing
- Where enterprise customers are seeing the benefit, and their intentions to invest
The survey is available to download for free here: https://goo.gl/4cKsFU
The insights have been generated ahead of VRX Europe 2017, the annual meeting of senior-level VR industry business leaders in London on May 11-12. At VRX Europe, these topics and many others will be discussed by senior figures from Sony, HTC Vive, Unity, Framestore, Oculus, Unit9, Samsung, Audi, Google, CCP Games, Microsoft and many others.
Richard Goddard, Director at VR Intelligence, said, “We have a year-round dialogue with the people leading the way in VR, giving us in-depth insights to present both online and at our prestigious events. This survey went straight out to those living and breathing VR every day, to hear exactly how things are really moving and which areas are the key areas the industry needs to focus on.”
For more on the VRX event series, visit:
VRX Europe 2017 (London, May 11-12): http://events.vr-intelligence.com/europe/
VRX 2017 (San Francisco, Dec 7-8 – website coming soon!)
About VRX and VR Intelligence
VR Intelligence is the world’s leading network of senior level decision makers in Virtual Reality, brought together at the annual VRX events in San Francisco (December) and VRX Europe in London (May). The company’s year-round dialogue with the industry’s biggest tech innovators and forward-thinking strategists, allows us to produce market leading events, share insights from industry thought leaders, facilitate game-changing business connections and play our part in pushing the industry to its full potential.
The VRX event series launched in 2015 and focuses on strategic business and tech opportunities as virtual reality takes hold in gaming, consumer entertainment and enterprise.
Sean Earley is the podcast host and Executive Editor of AR/VR Magazine, Modern Musician Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development, PR and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.