This year’s Epica Awards Gold winner for the Virtual Reality category was Lockheed Martin’s “The Field Trip to Mars” by McCann in New York.
The Field Trip to Mars, developed in partnership with FramestoreVR Studio, received quite a bit of press over the last year for it’s unique experience. The agency transformed the inside of a classic school bus into an immersive, moving field trip where passengers can see, hear and feel what the surface of Mars is like, and do so as a shared experience without headsets or goggles. The bus windows were retrofitted with display screens connected to acceleromiter and GPS, which displayed 200 miles of martian landscape and other educational information, that changed as the bus moved through the city.
The VR experience also received industry recognition at Cannes Lions 2016 Festival of Creativity. Winning a total of 19 Lions – One Innovation Lions, five gold Lions, seven silver Lions and six bronze Lions.
This year Epica became the first creative awards organization to launch a virtual reality category. This year’s silver winners were #BeFearless by CHEIL WORLDWIDE, Google Sheep View by Liquidminds and a bronze award went to Excedrin The Migraine Experience by DDB Remedy
About the Epica Awards
The Epica Awards are an annual series of communication awards given for outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged during the third week of November by journalists representing the trade press. This jury aims to achieve objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book and shown in the Epica on Tour showcase.