Press Release – SYDNEY, AU, March 06, 2017: Sydney, AU and San Francisco-based virtual reality studio Start VR has collaborated with Samsung Australia and Chris O’Brien Lifehouse to develop a ground-breaking initiative to supply Samsung virtual reality (VR) technology to help alleviate stress for diagnosed oncology patients undergoing chemotherapy treatment at Chris O’Brien Lifehouse.
The project showcases the potential for VR to be used as a tool to help ease psychological stress and provide a form of “distraction therapy” during typically arduous chemotherapy treatments. Patients were provided with Samsung Gear VR headsets and the option to select an experience either from the Gear VR store or Start VR’s catalogue of content. Experiences ranged from transporting patients to a relaxing travel destination, plunging off an airplane in a skydiving stimulating experience, taking a boat ride through the Sydney Harbour, snorkeling through sparkling blue waters and petting Koalas at a zoo.
The initiative was spearheaded by Start VR’s Head of Content Martin Taylor, who collaborated with Chris O’Brien Lifehouse and Samsung Australia to bring the partnership to life.
“Our main goal is to create compelling virtual reality content and initiatives that make a positive impact on the lives of consumers,” Notes Taylor. “We wanted to determine if VR had the potential to change people’s outlook on their current environment and we felt that a healthcare setting, where people sit and wait for periods of time, worried about unknown outcomes would be the right place to start. Though after months of theory and planning, the true reward was meeting these incredible patients and seeing them experience instant joy through the power of VR.”
Adds Taylor, “Exploring the application of VR in healthcare, highlights an exciting pathway for this burgeoning medium and we are proud to leverage what we are learning to continually push boundaries in VR content creation.”
Thriving on the inclusion of cutting edge research, discoveries and uncompromising care, Chris O’Brien Lifehouse embraced virtual reality as a treatment support option for their patients and had clinical staff guiding and supervising to ensure patient safety.
Chris O’Brien Lifehouse Complementary Therapy Director Michael Marthick notes, “Allowing patients to escape the experience of chemotherapy gives them a bit of space to forget what’s going on. In settings such as before surgery, patients are even more anxious. This gives them a distraction and allows them to keep their spirits up. Wellness isn’t just about the physical side of things, it’s also about mental wellbeing.”
Martin Brown, Head of Alliances and Enterprise Mobility, Samsung Electronics Australia notes, “This collaboration with Start VR and Chris O’Brien Lifehouse breaks new ground in the way the immersive nature of our virtual reality platform can be applied to a healthcare environment.”
Adds Brown, “We see collaborations with partners like Start VR, and organizations like the Chris O’Brien Lifehouse, as critically important to developing tangible ways for our technology to benefit organizations across a wide range of sectors.”
About Start VR
Start VR is a cinematic virtual reality studio, creating highly immersive experiences and interactive content. A leader in longer form VR entertainment that resonates with viewers, the company is known for its compelling narratives, and best of class, blockbuster-quality visuals. Thanks to the in-depth industry knowledge and vast technical experience of Start VR’s team, the company consistently turns out polished, critically acclaimed experiences that are not soon forgotten.
Start VR’s beautifully made work is designed to spark unprecedented levels of engagement and viewer involvement, pushing the envelope to explore the storytelling capabilities of Oculus Rift, Gear VR, HTC Vive, Sony PSVR, Daydream and Google Cardboard–and platforms still to come.
About Chris O’Brien Lifehouse:
Chris O’Brien Lifehouse is one of two comprehensive cancer centers in Australia. Using the latest technology in a modern, purpose-built cancer hospital, our highly experienced clinicians see more than 40,000 public and private patients every year – concentrating all their efforts, learning, research and expertise into cancer care alone.
We use a multidisciplinary approach to treatment where teams comprising surgeons, medical oncologists, radiation oncologists, allied health professionals and researchers provide peer-reviewed, tailored, individualised treatment to patients.
Lifehouse is also one of Australia’s biggest cancer clinical trials centres, giving our patients access to the world’s newest cancer breakthroughs. International research has confirmed this specialised, cancer-only approach supported by trials and research at comprehensive cancer centres in the United States and Europe, has resulted in outcomes that are 5 to 15 percent better for patients after five years.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.