The app, which is available for free on Steam, allows users to create custom T-shirts and other products in VR and sell them via the print on demand provider Printful. Thread Studio makes use of the Vive’s motion controllers to let users create and customize a number of products, pose mannequins, share photos, add custom graphics, colors etc, then post them for sale.
In an additional blog post by Daniel, Shopify has a VR team that seems to be exploring other experiences:
“VR hasn’t gone mainstream yet, but when it inevitably does in some form or other, Shopify wants to be ready for it. Part of that involves leaving a lot of what we know about online shopping behind, and figuring out what really works best in VR (and AR)”.
We know that Spotify has been blogging on the topic of VR over the last year, but this appears to be their first public release and it definitely looks like an exciting approach.
We will continue to watch this as it progresses.