Nike has just released an awesome new 360 video ad for their Hypervenom II shoes. The Neymar Jr. Effect, A Virtual Reality Experience puts you right in the player’s shoes as you experience a soccer game from their perspective. The ad was launched today on Youtube, taking advantage of Google’s new 360 degree video support and it really gives you a sense of just how cool immersive video and advertising will be moving into the future.
Viewing the ad in the Chrome browser allows you to spin around the video with your curser. If you load the video on Android, using the Google Cardboard app, you can get the full VR experience.
Admittedly, the bulk of the 360 marketing to date has been pretty uninspiring, however this one really takes advantage of what VR is all about and is really exciting to watch.
The video also does a great job of keeping the perspective stable and not breaking the golden VR rule of “Don’t move the user’s head” even though you are running through a soccer game.
Did You See the Naked Guy?
One really interesting feature is at the end of the video, where it asks if you had seen certain elements, like the blimp, or the naked guy. This feature will definitely increase views and get people to go back and re-watch the video to catch things that they may have missed. A great gamification feature and I think we will be seeing a lot more of this type of post video, easter egg, teaser UI elements.
Overall, I would give this a 5 star “Snackable” rating.