Mobile beauty care technology company ModiFace has released a new augmented reality tool called Modiface Mirror. The app use facial recognition technology to allow the user to virtually apply photo realistic makeup, hair, skin and antiaging products in realtime.
It can scan and match skin tones, make recommendations, it has play and pause modes, can detect skin problems and much more.
The app is custom order and used by over 50 major beauty brands, such as Sephora, Vichy, Lakme, Pur Minerals, Galenic, Jane Iredale, Obagi, ConAir, Softsheen-Carson, Yves Rocher, Allergan, and Matrix.
Designed to increase product engagement, discovery, identify health problems and reduce the need to sample physical products, ModiFace continues to develop an impressive collection of web and mobile based apps, based on HTML and cross platform support. The company takes mobile usability very seriously and really goes the extra mile to make sure the apps are easy to use and delivers a quality user experience.
I think we will be seeing a lot more of these types of apps appearing in malls, salons and other brick & mortar shops in the future. The ability to instantly show how well a customer can look by contextually apply a particular product is a virtual goldmine for Augmented Reality developers and retail brands.