LOS ANGELES, CA, February 20th, 2018: Los Angeles-based architecture firm IR Architects today announced the launch of its sister company AVR (Architectural Virtual Reality) Studio, a virtual reality (VR) studio specializing in architecture. Led by CEO Ignacio Rodriguez and AVR’s team of professional VR developers, seasoned architects and interior designers, AVR will produce interactive VR walkthroughs of real-estate properties, ranging from concepts to in-progress previews, for their upscale clientele. The virtual renderings of properties will also incorporate detailed interior designs, providing a virtual staging of the space and most accurate representation of a finished blueprint. The VR property models allow clients to experience a new property prior to breaking construction ground, allowing for approvals, edits and additions, ultimately saving out-of-pocket costs and time on future revisions.
AVR Studio stems from the needs of IR Architects’ clientele, who required a better way to visualize their property beyond traditional renderings, in order to cut down on costly revisions. Clients, developers and financial investors can experience future properties at their leisure with a VR head-mounted display. Viewers are immersed in a fully interactive three-dimensional environment that provides a virtual representation of the building as a whole, including every room and hallway, down to pieces of furniture within. Some of the highest-level VR models allow viewers to maneuver throughout the property and open doors, turn on the television, experience future poolside and city views. With expert guidance and collaboration from the lead interior designer on a project, the virtual environment can also provide textile choices, countertops, floor designs, and other specific decor features that bring the space to life. AVR’s models will illustrate every detail of a property, from the countertops and floors to lighting and property planning, while also providing accurate scale, depth, and spatial awareness.
“AVR Studio is going to radically change how client’s design, review, and approve projects in the future,” notes Founder of IR Architects and AVR Studio, Ignacio Rodriguez. “The challenge that many people feel when trying to understand two-dimensional architectural plans will no longer be an obstacle, as with VR, we are all speaking the universal language of volume and space.”
AVR Studio also collaborates with leading real estate agencies in the Los Angeles region to produce VR models of their current and future property listings to communicate the design to potential clients and beyond.
Rodriguez is a self-made and visually-driven architect with an impressive slate of multi-million dollar properties and estates throughout the Hollywood Hills and Southern California that are amongst the largest properties in America. He is a vigorous force in the highly-competitive world of Los Angeles luxury residential architecture and is pushing to disrupt long standing architecture and real estate business models with the use of innovative technology.
Fusing cutting-edge technology with luxury architecture and interior design, AVR Studio is a virtual reality (VR) studio generating comprehensive VR property inspections. Driven to showcase finished exterior and interior designs of high-end real estate models to clients prior to breaking ground, AVR leverages the power of immersive technology to benefit clients and ease the complex construction process. The futuristic company offers cost-saving efficiency combined with clarity on the proposed designs to clients, developers and financial institutions.
AVR Studio and its reality-based VR techniques are at the helm of the architectural industry, making them well poised to disrupt the status quo and make virtual inspections the new standard for development projects.
Sean Earley is the podcast host and Executive Editor of AR/VR Magazine, Modern Musician Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development, PR and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.