Well, we knew it was only a matter of time, but the barrier of entry for VR just got smaller. Kelloggs New Zealand has included a VR viewer that you can assemble using tape and scissors, right inside a box of Nutri-Grain cereal.
The device works via an app called Nutri-Grain BOLT (available for iOS and Android) and features a series of 360 videos that explore all the exciting things you can do if you eat Nutri-Grain and become healthy and chock-full of cereal fueled, energy goodness.
If anyone reading this is in NZ and wants to send me a box, I would be forever grateful. Definitely a collectors piece if you can get one, because they are apparently limited.
Be sure to check out their Facebook Page for more images and info.