Google released a really informative video at Google I/O 2015 today, featuring an in depth discussion on designing VR applications for Google Cardboard. The presentation covers UX, best practices and guidelines and includes speakers: Alex Faaborg, Erica Morse, Jon Wiley, Manuel Clement.
Some of the key topics that were discussed were: convergence, comfort factor of your users, scale, the Unity SDK & interaction design.
Creating Physical Memories
One interesting point they touched on that really hit home with me was the fact that when a user experiences VR content, it creates a physical memory of that experience. With VR, we are no longer sitting back and watching content from a distance., we are in it and our brains are recording it as if we are really experiencing it. This is really powerful stuff that I think we have just started to grasp the potential of in terms of storytelling, marketing, entertainment and education.
I highly recommend taking the time to watch this video, as well as the other Google I/O videos that were released. Google is really doing some impressive work and there is so much information for AR/VR devs and designers.